The brand name will take nivea visage young case study solution continuous initiatives to be a brand that provides its customers exceptional, high-quality and ground breaking solutions. It is very essential to make a product that meets its target consumers needs and desires if not the product will be a failure.
For place, Nivea Visage Young uses a range of distribution channels, like retail outlets, where customers receive skin care products.
Sales promotions, for example competitions or sampling, encourage consumers to buy products in the short-term. In one hand it would optimize even more Nivea brand in the skin care product market.
Staying clear and on message requires a balanced marketing mix. For this reason, the marketing mix must stay in balance. Products arrive from European production plants using contract vehicles for efficiency for onward delivery to retail stores.
Place Place refers to: Moreover it could not be too low to not generating in the costumer a felling that is something wrong with the product and depreciate the brands image.
It focuses on the product and does not take account of consumers. This event was to promote awareness of healthier lifestyle choices among students.
We have learned that some decisions such as cutting costs, that may seem to be the best for the company interests at that present moment and also seeing as an opportunity for the management view, can become a future threat.
Furthermore Nivea also target mums who purchase the product for their daughters. Examples from other industries abound, including those of Walt Disney Company, Toyota and others.
Promotion makes a product competitive in the market as it denotes the availability of the product. Promotion further ensures that the product is in the right target market. The Young Visage line makes use of different promotional strategies.
Conclusion Launching a fresh and new product line has to do with a lot of things. Through price, a company will make profits or losses. Nivea Visage Young has decided not to use the above the line promotions.
Official event of Eurovision Song Contest definitely cooperated to the idea of promotion. Beiersdorf used few approaches to ensure its Nivea Visage Young meet the expectations of their target segment of the market. This products target market is not only the above teenage girls, but also mums who buy for their daughter.
A secondary marketing mix factor is the pricing. The product is based on their target group which is mostly teenagers around the age of This can vary from events, trade fairs, branding, public relations and direct mail. What Nivea did was focusing on the consumer needs to the fullest, meaning they looked which target group was not focused on yet and still had a large efficiency.
By this development within this line, and also on human body, a lot of testing and market trials are researched.
Price Nivea put up a good solid price which covers costs of product and gives good profit. Above the line are the promotions carried out by companies using mass media, such as TV and newspaper advertisements.
It uses different promotional strategies like direct mail, business to consumer trade fairs, branding and public relations. Price is key because every product needs a price tag before getting to the market.
• NIVEA Visage Young is the latest edition to the NIVEA range. Many skin care products aimed at teenage skin are medicated, and often harsh and drying, NIVEA Visage Young offers a mild, yet effective, alternative.”.
This led to the launch of NIVEA VISAGE® Young in as part of the NIVEA VISAGE range offering a comprehensive selection of products aimed at young women.
It carries the strength of the NIVEA brand image to the target market of girls aged Documents Similar To nivea case study. Hrm. Uploaded by. Kritika Khanna. ELIL Uploaded. Motive: Nivea single stage agenda should be to be the entire world’s no.1 skin and human body care brand by its wide range of products.
The brand name will take nivea visage young case study solution continuous initiatives to be a brand that provides its customers exceptional, high-quality and ground breaking solutions. NIVEA VISAGE Young has recognised the power of social network sites for this young audience and also has pages on MySpace.
This mix balances the four elements of. Find great deals on eBay for nivea visage. Shop with janettravellmd.com Money Back Guarantee · Fill Your Cart With Color · >80% Items Are New · Huge SavingsTypes: Fashion, Home & Garden, Electronics, Motors, Collectibles & Arts, Toys & Hobbies.
• NIVEA Visage Young is the latest edition to the NIVEA range. Many skin care products aimed at teenage skin are medicated, and often harsh and drying, NIVEA Visage Young offers a .Nivea visage young case